Dextra
Dextra provide world leading innovative synthetic solutions for the total synthesis of challenging complex carbohydrates.
Their previous web presence and brand identity was very dated and was well overdue an upgrade and refresh. We worked with the Dextra team in the UK, Italy & New Zealand to create a cutting-edge new brand for their business as well as a feature rich new eCommerce website.
Services Included
Website Design
Brand Identity
"We are very happy with the work you have done and the collaborative nature of our project."
Andrea and I wanted to say how pleased we are with the new website. We have received some very positive feedback from our colleagues who have now seen it. We are very happy with the work you have done and the collaborative nature of our project.
Please pass on our most sincere thanks to your whole team.
Roger Viney
Chief Commercial Officer at ICE Pharma
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A fresh new look for Dextra
- Before
- After
The team behind the project
Joe Ridley
Design & Development Director
Alice Christides
Web Services & Support
Oli Pemberton
Web Designer & Developer
Amy Borrell
Graphic Designer
Brand identity
A new logo was produced for Dextra as part of a larger group re-branding project for Dextra’s parent company, ICE Pharma.
When developing a new logo for Dextra, we wanted to ensure that some key elements of the logo were caried forwards from the old brand so that we had more of an ‘evolution’ rather than a totally new design. In addition to this, the new brand needed to tie in with the new group identity that we had developed which was achieved by using the same brand shape, primary colour and font.
