ICE Pharma
ICE Pharma offer an extensive portfolio of products and services for the pharmaceutical and healthcare markets.
Based in Italy, they manufacture a unique range of bile acid products and are a leading global integrated producer of Ursodeoxycholic acid (UDCA).
They have an interconnected network of seven global manufacturing facilities in North and South America, Europe, Asia and Oceania.
Services Included
Website Design
Search Engine Optimisation
Brand Identity
"Each member of the team was available when necessary and was able to understand our needs, even when it could seem difficult."
We have worked with Matt and his team for the development of an e-commerce and our group website, which went through a complete transformation. During the whole experience, they have been capable to lead us through each phase of our projects and have always demonstrated proactivity and flexibility when required. Each member of the team was available when necessary and was able to understand our needs, even when it could seem difficult.
On top of that, Dolia managed our rebranding process. Now, we can finally say that we have a brand identity that is fresh, innovative and consistent among all our companies.
Roger Viney
Chief Commercial Officer at ICE Pharma
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A fresh new look for ICE Pharma
- Before
- After
The team behind the project
Joe Ridley
Design & Development Director
Alice Christides
Web Services & Support
Oli Pemberton
Web Designer & Developer
Amy Borrell
Graphic Designer
Brand identity
A new logo was created for ICE Pharma, to form the basis of their extensive rebrand. The redesign includes a nod to their previous identity using their colour palette of navy and light blue, yet with a refreshed take on the design to reflect their ever-growing global presence.
The logo itself featured an angular device that acts as a key feature within all ICE Pharma’s design communications. This device is also used within the logos of the company’s sub-brands; adapted into a variety of patterns and arrangements to create individual identities that also work as a dynamic and cohesive series of logos.
Once their new logo design was in place, we then applied this new identity to a wide range of media. First and foremost this was carried through to their website refresh, and then on to stationery, brand guidelines, exhibition graphics, presentation templates and social media assets.
